Have We Lost the Art of Personalization?
As an esthetician, you’ve probably noticed the influx of automated, generic emails that flood inboxes everywhere. But here’s the thing, when you treat your clients like just another name on a list, you miss out on building genuine connections that could drive sales and loyalty.
Instead of relying solely on automated campaigns, it’s time to harness the power of personalized follow-ups. These are the interactions that make clients feel seen, valued, and genuinely cared for. And when done right, they can dramatically boost your bookings and retail sales.
Why Personalized Emails Matter for Estheticians
Personalization goes beyond simply using a client’s name in an email. It’s about making every communication feel intentional and tailored to their unique needs and goals. When you refer back to their last visit, their specific skin concerns, or their upcoming events, it shows that you’re paying attention and invested in their results.
How To Implement Personalized Follow-Ups
If you’ve just sent a mass promo email to your list, don’t stop there. To really maximize your bookings, follow up with your HOT clients, the ones you know would LOVE the special or add-on you were promoting.
Who Are Your Hot Clients?
Loyal Clients: Those who visit you regularly and rave about their results.
Lapsed Clients: Those who haven’t booked in a while but would benefit from your latest promo.
Goal-Driven Clients: Anyone who has mentioned wanting to tackle a specific concern or reach a particular skin goal.
The Perfect Follow-Up Formula
Instead of sending these emails through automated platforms, reach out directly from your regular work email. Make it personal, relevant, and specific to their last visit or ongoing goals. Here’s a simple formula:
Mention Something Memorable: Did your client rave about how smooth their skin felt after a specific treatment? Recommend they book it again to maintain those results.
Highlight Their Goals: Reference their goals and suggest complementary add-ons or specials to help them reach those goals faster.
Acknowledge Their Plans: Even something as simple as remembering an upcoming event they mentioned can make your follow-up feel thoughtful and genuine.
Email Script for Following Up with Hot Clients After a Promo Email
Subject: [Client’s Name], This Offer Was Made For You! 🌟
Hi [Client’s Name],
I wanted to reach out because when I sent out the latest [mention your promo or special offer, e.g., Spring Glow-Up Facial Package], I immediately thought of you.
During your last visit, you mentioned [mention something specific they shared—such as working on their glow, targeting a specific concern, or prepping for an event]. This [promo/offer/treatment package] would be such a great fit for achieving those results you’re looking for.
Plus, I only have a few spots available and wanted to make sure you had first access. Would you like me to secure a spot for you?
📅 Just reply to this email or click here [Insert Booking Link] to book directly.
Looking forward to helping you reach your skin goals!
Talk soon,
[Your Name]
Why Personalization is the Key to Consistent Sales
Personalized follow-ups are one of the most effective ways to build loyalty, increase rebookings, and boost your sales. Whether you’re reaching out to your most dedicated clients or reconnecting with someone who hasn’t booked in a while, making them feel seen and valued is the key.
Take Your Follow-Ups to the Next Level
If you’re wondering how to make your follow-ups even stronger, I've got something for you: a free sales personality quiz that will help you uncover your natural strengths and pinpoint your current weaknesses. The best part? You’ll receive a customized lesson plan designed to help you overcome those weaknesses and boost your sales, both online and in the treatment room.
✨👇 Take the Quiz and Get Your Custom Lesson Plan!👇✨
Would you like me to help you build personalized follow-up systems that work for you? Let’s chat!
