Top Spa and Esthetic Publications for Estheticians to Keep on Their Radar in 2025

Strategy
Written By Meghan O'Brien

Staying informed and inspired is essential for estheticians who want to stay ahead in an ever-evolving industry. Whether you're looking for marketing insights, treatment trends, or skincare product recommendations, these publications are must-reads for estheticians and spa owners alike. As someone who has written for some of the industry's top magazines, I can attest to the value of staying connected with these resources. Here’s a list of the top spa and esthetic publications you should keep on your radar in 2025.

1. Dermascope Magazine

Dermascope Magazine, known as “The Encyclopedia of Aesthetics,” has been a trusted resource for estheticians since 1975. This publication covers everything from treatment techniques and product recommendations to marketing strategies specifically designed for estheticians. Their monthly issues are packed with expert advice, making it a go-to source for estheticians seeking to elevate their knowledge and skills. I’ve had the pleasure of writing for Dermascope, providing marketing insights tailored for estheticians.

📌 Did you know The Esti Content Club was nominated for the 2025 Aestheticians’ Choice Awards by Dermascope Magazine, under the Best Subscription Service category! Woo woo!

2. Skin Inc. Magazine

Skin Inc. Magazine is another essential resource for skincare professionals, offering industry trends, business advice, product recommendations, and educational resources. Known for its high-quality content, Skin Inc. is particularly valuable for estheticians looking to enhance their treatment offerings and business strategies. I’ve contributed articles to Skin Inc., helping estheticians boost their marketing efforts.

📌 Read My Skin Inc. Articles:

Article link: Top Marketing Mindshift Changes for Spa Pros

Article Title: “Addressing Body/Skin Shame to Bust Booking Barriers” Featured in print edition for August 2024.

3. American Spa Magazine

American Spa Magazine is a well-respected publication that covers all aspects of the spa business, including skincare, wellness, management, and marketing. It provides valuable insights for spa owners and estheticians looking to elevate their services and business practices. From wellness trends to marketing tips, American Spa offers a wealth of knowledge to help you stay on top of industry developments.

4. Les Nouvelles Esthétiques & Spa

Les Nouvelles Esthétiques & Spa is a globally recognized magazine with a focus on skin care, spa therapy, makeup, and wellness. It offers a sophisticated blend of scientific knowledge, aesthetic artistry, and practical business advice. With its international reach, it’s an excellent resource for estheticians who want to stay current with global trends. As a contributor to this publication, I've shared insights that estheticians can use to enhance their business.

📌 Read My Les Nouvelles Esthétiques & Spa Articles:

Article link: Email Marketing for Estheticians

Article link: How to make your brand and create content that SELLS

5. DaySpa Magazine

DaySpa Magazine specializes in content related to spa treatments, trends, and business advice for spa owners and estheticians. It’s especially helpful for those looking to improve client experience and innovate their service menu.

6. Beauty Launchpad

Beauty Launchpad is a magazine designed for beauty professionals, including estheticians. It covers skincare trends, business advice, and product spotlights. It’s a great resource for discovering the latest tools and products that can enhance your treatments.

7. Spa Business Magazine

Spa Business Magazine focuses on the broader wellness and spa industry, with insights on business strategies, global trends, and leadership. It’s particularly useful for spa owners looking to expand their reach and enhance their leadership skills.

8. Global Wellness Institute (Research & Reports)

While not a traditional magazine, the Global Wellness Institute provides valuable reports and publications on wellness industry trends, including spa and skincare. Their research is essential for anyone looking to understand the future of the wellness industry.

9. Beauty Independent

Beauty Independent focuses on beauty entrepreneurship, covering topics like marketing, product development, and retail trends relevant to estheticians. It’s especially valuable for those looking to improve their retail sales and marketing strategies.

10. Massage Magazine (Includes Skincare & Spa Content)

Although primarily aimed at massage therapists, Massage Magazine often features skincare topics, wellness practices, and spa trends. It’s a good supplemental resource for estheticians who also offer body treatments or wellness services.

Whether you’re looking to expand your knowledge, refine your marketing strategy, or enhance your service offerings, these publications are invaluable resources. As someone who has written for Skin Inc. and Les Nouvelles Esthétiques & Spa, I highly recommend keeping up with these industry giants. Ready to level up your esthetics business? Subscribe to these publications and apply their insights to your practice.

Meghan O'Brien
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