Learn the strategies you weren’t taught in esthetics school, proven techniques designed to increase rebookings, new bookings, and retail sales by understanding what truly drives client decisions.
Created in 2023, The Spa Owners’ Sales Academy is the first and only program co-taught by both a Licensed Esthetician and a Sales & Marketing professional, pioneering a new era of emotion-based sales and marketing in the spa industry.
The only program co-taught by a duo of industry experts: Meghan O’Brien, an Esthetician Sales and Marketing Professional with a B.A. in Communications specializing in Images & Persuasion, has helped thousands of Estheticians grow their businesses, and Elizabeth Donat, a dual-licensed Esthetician and Spa Consultant with over 20 years of experience in 5-star spas and solo esthetics.
Together, they combine marketing expertise with hands-on esthetics experience, making this the first and only program designed to teach estheticians the emotion-based sales and marketing strategies they weren’t taught in school.
Enjoy this program à la carte or go all in and gain access to everything (+ live support) by becoming a Gold-tier student.
👇Click on any masterclass image to learn more!👇“I need help with increasing retail sales and bookings from social media”
For Estheticians who struggle with converting followers into paying clients and customers.
Take our free Sales Personality Quiz and we’ll curate your lesson plan based on the Sales challenges you are facing NOW!
“I need help with increasing retail sales and rebookings in the treatment room”
For Estheticians who struggle with converting facial clients into repeat clients and/or find it difficult to sell retail products during their treatments.
Access To All Masterclasses
Gold-Tier Student Status gives you full access to all current and future masterclasses as well as exclusive perks.
Meet Your Teachers
Meghan O'Brien
B.A. Comms (specializing in Images & Persuasion) with 10 years of marketing experience. Meghan has helped over 2,000 estheticians grow an engaged community ready to book. With extensive experience in skincare retail, marketing strategy and psychology-based selling she knows how to blend the experience from the offline to the online world.
Elizabeth Donat
An Internationally Licensed Esthetician & International Spa Consultant. Elizabeth is a trusted Beauty Industry Media Contributor who has worked at some of the most reputable spas and salons in New York City. 20 years of experience providing service to a sophisticated international and celebrity clientele.
It’s like having your favorite esthetics instructor teamed up with a top-tier spa marketing and sales expert, giving you the insider strategies and high-level techniques you wish had been covered in esthetics school.
Become a Gold-Tier student for access to all resources, an invite to our monthly live video call with other Gold-Tier students as well as extra support!
Student Love
Student Love
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