Trending Skincare & Waxing Content Ideas: A Sneak Peek at the Relevancy Report
Feeling a little blah about creating content this week? That’s why I put together the Relevancy Report, a weekly roundup of what’s trending in skincare, waxing, and social media content so you don’t have to scroll for hours figuring out what to post.
Each Monday inside the Esti Content Club (ECC) and the Waxers Content Club (WCC), members get a fresh set of done-for-you ideas, trending Reel and TikTok audios (with usage examples), client education prompts, and the top search trends that are making waves online.
But today, I’m giving you a little sneak peek of this week’s report 👇
🎵 Easy Esthetician + Waxer Instagram Reel Idea to Use This Week
Audio: Click to use trending Reel audio
What to post:
Use a calming b-roll clip and add this text pop-up overlay:
"A gentle reminder... Up to 80% of UV rays can penetrate your skin even on cloudy days. ☁️
Wearing SPF daily isn’t just a summer habit—it’s a year-round investment in your skin’s health.
Skin cancer is the most common cancer, but it’s also one of the most preventable."
Caption Prompt:
Talk about how you protect your own skin (and your clients’) from harmful UV rays. Share your go-to SPF or the most common SPF mistakes you see.
📸 Easy Esthetician + Waxer TikTok Trend to Try: Carousel Format
Audio: Click to view the trending sound
What to post: This trend uses a carousel of 8 photos. The first slide says:
“My 7 Wonders of the World”
Then, follow it with 7 client or service-related moments. Here are a few ideas:
For Estheticians:
The perfect Saturday (facial included)
Seeing progress toward your skin goals
A simplified skincare routine
For Waxers:
A life with no ingrown hairs
Throwing out your razor for good
No more rushing to shave before a date
This one is light, fun, and perfect for showing off your client results or reminding your followers of the long-term benefits of your services.
📰 Esthetician Articles to Spark Content Creation or Messaging Shifts
1. “Why Your Best Purchase Is One You Can’t Return” – Psychology Today
This one isn’t meant to become a post directly, but it’s a powerful read on buyer psychology. It’s a great reminder that people are often more satisfied with the things they commit to—making this the perfect mindset to reflect in your marketing.
Takeaway: Instead of marketing your services as quick fixes, focus on long-term results, consistency, and skin confidence. That’s what clients truly value (and stick around for).
2. “Keratinocytes, Not Fibroblasts, Make Collagen” – ScienceDaily
This myth-busting article explains a major skincare misconception: collagen production isn’t solely driven by fibroblasts. Keratinocytes play a key role, too.
Content Angle Ideas:
Create a post debunking this common myth.
Explain how your treatment plans are designed to support healthy collagen production.
Show your knowledge of skin physiology to position yourself as a trusted pro.
Want More of This Every Week?
This sneak peek is just a small taste of what’s inside the Esti Content Club and Waxers Content Club. Every Monday, members get access to:
✅ Curated trending Reel + TikTok audios
✅ Weekly search term spikes + how to use them
✅ Caption prompts, carousel ideas & marketing inspo
✅ Client education hooks & myth-busting post starters
✅ And more—so you can post with strategy, not stress.
👉 Want in? Check out the Esti Content Club or Waxers Content Club and get access to next Monday’s full Relevancy Report.