Learn the emotion-based sales and marketing strategies you weren’t taught in Esthetics school.
Increase rebookings, new bookings, and retail sales with The Spa Owners' Sales Academy.
The only program taught by a duo of industry experts: Meghan O’Brien, a spa marketing pro with a B.A. in Communications specializing in Images & Persuasion, who has helped thousands of estheticians, and Elizabeth Donat, a dual-licensed Esthetician + Spa consultant with 20+ years of experience in 5-star spas and solo esthetics.
Enjoy this program à la carte or go all in and gain access to everything (+ live support) by becoming a Gold-tier student.
👇Click on any masterclass image to learn more!👇“I’m Struggling to Define My Brand and Connect with My Audience”
For estheticians who need help understanding their brand and connecting with clients on a deeper level.
“I Need Help Attracting the Right Clients to My Esthetics Business”
For estheticians who want to draw in the right audience and convert them into loyal clients.
“I Know What I Want, But I Struggle with Creating Effective Content”
For estheticians who understand their brand but need support in creating engaging content that drives sales.
“I Struggle with Selling During Treatments and Want to Increase My Retail Sales”
For estheticians who struggle with in-person selling and want to improve product recommendations to boost retail sales.
“I Want to Elevate and Grow My Spa’s Operations”
For Solo Estheticians and spa owners who want to enhance the overall client experience and improve business management.
Access To All Masterclasses
Gold-Tier Student Status gives you full access to all current and future masterclasses as well as exclusive perks.
Meet Your Teachers
Meghan O'Brien
B.A. Comms (specializing in Images & Persuasion) with 10 years of marketing experience. Meghan has helped over 2,000 estheticians grow an engaged community ready to book. With extensive experience in skincare retail, marketing strategy and psychology-based selling she knows how to blend the experience from the offline to the online world.
Elizabeth Donat
An Internationally Licensed Esthetician & International Spa Consultant. Elizabeth is a trusted Beauty Industry Media Contributor who has worked at some of the most reputable spas and salons in New York City. 20 years of experience providing service to a sophisticated international and celebrity clientele.
Become a Gold-Tier student for access to all resources, an invite to our monthly live video call with other Gold-Tier students as well as extra support!
Student Love
Student Love
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I Need Help Attracting the Right Clients to My Esthetics Business
- I Want to Elevate and Grow My Spa’s Operations
- I Struggle with Selling During Treatments and Want to Increase My Retail Sales
- I Know What I Want, But I Struggle with Creating Effective Content
- I Need Help Attracting the Right Clients to My Esthetics Business
- I’m Struggling to Define My Brand and Connect with My Audience
- Access To All
- Freebie - 130 skincare templates + bonus retails scripts