Your Facial Clients Are The Cool Kids (How To Be Strategic And Get More Clients Now That You Know This)

In the competitive world of esthetician marketing and spa marketing, standing out and increasing bookings requires creativity and strategic use of client-generated content. Leveraging the "cool kid" factor can be a game-changer for your business, making your services more appealing and relatable to potential clients. In this blog, we’ll explore five effective ways to harness client content to boost your bookings and enhance your spa's online presence. From sharing client tags on social media to personalizing product graphics, these tips will help you create a memorable client experience and showcase the unique value of your services. Let’s dive into how you can turn everyday client interactions into powerful marketing tools.

🤳 When your clients tag you in any content, make sure to add that to your story and save it to a highlight. A common concern in esthetician marketing is how hard it can be to get this client UGC (user-generated content) type of material. So when you see it, don’t let it go to waste. Keep it alive by sharing it to a story highlight.

📝 If your client shares any feedback about a product, include that screenshot on your product graphic. This is a powerful tool in spa marketing to build trust and showcase real client experiences.

💖 Spice up your current product graphics by editing the titles from the generic 👉 “3 products you need to be using during the summer months” to something more client-focused 👉 “These are the 3 products my clients are LOVING this summer.” This makes your spa marketing more relatable and engaging.

👏 If your clients share any feedback via text, screenshot that and share it on your story. Text messages add a personal touch and make others wonder, “what else do their messages say?” However, if you have an email-only communication boundary, don't stress about this step.

👀 When filming content with your client, try to get clips that show you and your client talking and smiling. If you offer waxing services and client content can be trickier to capture, place the camera to focus more on you. This way, you can still capture the emotion without sharing too much of your client. This approach is key in both esthetician marketing and spa marketing for creating engaging and personal content.

In the mood for some continued education? Check out my free masterclass for Estheticians and Spa Owners struggling with getting bookings through social media AND re-bookings from clients.
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