Spa & Skincare Trend - Best Anti Aging Serum

Keeping up with the latest trends is essential for estheticians looking to provide the best for their clients. This week, we’re focusing on the rising interest in “Anti Aging Serum” with search trends up by an impressive 850%. Let's dive into this trend and explore some educational video ideas to enhance your esthetician marketing.

Here are some video ideas:

• “What’s in Your Serum?”
  Break down the key ingredients commonly found in anti-aging serums, such as retinol, vitamin C, and hyaluronic acid, and explain how they benefit different skin types.

• “Personalized Skin Care: Finding Your Perfect Serum Match”
  Discuss how to choose an anti-aging serum based on individual skin concerns and types, emphasizing the importance of personalized skincare over one-size-fits-all solutions.

• “Before and After: Real Results from Anti-Aging Serums”
  Showcase before and after photos of clients who have used different serums, highlighting how varied results can be depending on the person’s skin condition and the product used.

• “Mythbusters: Debunking Common Misconceptions About Anti-Aging Serums”
  Address common myths, such as the idea of a singular 'best' serum, and provide factual information to educate followers.

• “DIY Skincare: Creating Your Natural Anti-Aging Blend at Home”
  Share a guide on making a simple, homemade anti-aging serum using natural oils and ingredients tailored to different skin needs.

• “How to Apply Your Anti-Aging Serum Effectively”
  Create a tutorial video or a step-by-step guide on the correct application techniques to maximize the efficacy of anti-aging serums.

• “Q&A Session: Your Anti-Aging Serum Questions Answered”
  Host a live session or a story series where you answer followers’ specific questions about anti-aging serums, personalization, and skin care.

• “The Science Behind Anti-Aging Serums”
  Educate your audience on the scientific research supporting key anti-aging ingredients and how they work at a cellular level to improve skin health.

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! That’s over 90 video ideas a month!

Click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online.

More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!