Refining Your Holiday Messaging

I know you are probably still eating your Halloween candy and sooo not ready for the Holiday chatter but it comes to spa marketing and esthetician marketing, timing is crucial, you can never be too early. 
So often during these busy times, you might find yourself pressed for time and just throw whatever caption you can think of up. 

While I'm not going to talk about scheduling content even though that's the #1 way to get rid of that "omg I'm so overwhelmed" feeling. What I do want to chat about is the way you write your holiday messaging. 

So let's look at a more standard way of writing. 

Here’s some straight-to-the-point messaging:
⏰"Spots are booking up fast this holiday season make sure to get in before they are gone."
⏰"It’s pre-booking season, time to book in your next facial!"

Now I don't hate that messaging but I think it would be wise to add in some messaging that sounds like the below captions/scripts. Let's explore some messaging ideas that add a touch of sparkle to your spa or esthetician marketing campaign:

✨"Ready to turn heads at your holiday parties this year?"

✨"Don’t spend another holiday season shying away from your friends' selfies!"

✨"Don’t forget to take care of YOU this holiday season."

✨"Don’t fear the annual Christmas card photoshoot! Let me give you a camera-ready glow."

✨"When our calendars start to get booked up it’s easy to put our self-care last. Don’t wake up on New Year's Day to angry skin. Book your holiday treatment now and we’ll keep your skin glowing through the busy holiday rush!"

It’s okay to have some straight-to-the-point messaging but just like how milk tastes so much better with a cookie dipped in you gotta mix in some of that icing sugar messaging too!

When it comes to marketing you always want to be top of mind.

How do you be top of mind? Through consistency and tailoring your message to your clients' lives (like I did in the *sprinkled with icing sugar* messaging examples above).

You should talk about your holiday offers until you catch yourself wondering, "Am I talking about this too much?" And let me assure you, you can never overdo it when it comes to promoting your offerings. So keep those conversations going, and I'm here to support you every step of the way in your spa and esthetician marketing endeavors!

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