10 Ways You Can Attract More Clients As An Esthetician
Let’s explore 10 effective spa marketing and esthetician marketing ideas to help you boost your business and reach a wider audience.
When marketing your spa and esthetician services establish a strong online presence by creating a professional website that showcases your services, pricing, about you page and contact information.
Look at social media as growing communities instead of profiles.
Optimize your local SEO by using location-specific keywords and ensuring your business is listed on Google My Business and other online directories.
Network and connect with other professionals in your area, attend local beauty industry events, and trade shows.
Create a referral program and encourage your existing clients to refer their friends and family by offering incentives such as discounts or free add-on services for successful referrals.
Build an email/contact list that you own and send out regular newsletters/sms campaigns with updates, promotions, and skincare tips.
Create special promotions or packages for new clients.
Reward loyal clients with discounts or free services after a certain number of visits.
Encourage satisfied clients to leave positive reviews on platforms like Yelp, Google, and social media.
Host workshops or classes on skincare and wellness/ self-care topics.
New to my content? Hi, I'm Meghan 🙋♀️the owner of Marketing with Meg. I help Estheticians grow an engaged community ready to book. Since 2019 I've helped thousands of skincare professionals just like yourself grow online! Want to work together to grow your community into an engaged following ready to buy? Click here to learn how to work with me!