How to Grow Your Local Following: Esthetician & Spa Marketing Tips

As an esthetician running a location-based business, growing your local following should be a key focus of your esthetician marketing strategy. While expanding your reach online might seem appealing, focusing on your local community first is essential for success. As a service-based business owner, it’s the local clients who will keep your spa thriving. So, how can you grow your local following using effective spa marketing techniques?

✨ Optimize Your Content with Local Keywords

Incorporating local keywords is a crucial step in your esthetician marketing. When you're posting about your services, make sure you're attracting people in your area by using location-specific language. Instead of just promoting “best facial treatment,” try “best facial treatment in [Your City].” This applies to everything from Instagram captions to blog posts and even your Google Business profile. By optimizing your content with local keywords, you’ll improve your visibility in local search results, making it easier for potential clients in your area to find you.

✨ Join Local Networking Groups & Attend Events

Participating in local events and networking groups is a fantastic way to strengthen your spa marketing efforts. Whether it’s a community market, business networking event, or a wellness fair, these gatherings provide excellent opportunities to meet potential clients. Always have your business cards ready, as face-to-face connections can often turn into loyal customers. These events are great for building relationships, showcasing your services, and increasing local visibility.

✨ Collaborate with Other Local Businesses

Partnerships with other local businesses can significantly boost your esthetician marketing. Look for businesses that complement your spa services, such as local salons, fitness centers, or wellness studios, and explore collaboration opportunities. Whether it’s hosting a joint event, running a giveaway, or cross-promoting each other on social media, collaborating with complementary businesses helps you tap into a new audience and strengthens community ties.

✨ Engage with Local Creators

Your spa marketing shouldn’t be limited to posting your own content. Engaging with other local creators, influencers, or businesses is a great way to broaden your reach within your community. Interact with their posts, leave thoughtful comments, and share their content when relevant. By building relationships with local creators, you not only expand your audience but also show support for your community—encouraging others to do the same for you.

Focusing on these esthetician marketing strategies will help you steadily grow your local following. This will lead to more clients booking your services and establish your spa as a trusted business in the community. Once you’ve built a strong local presence, you can then consider expanding your online reach, but remember—your local following is your foundation.

Want to work together to grow your community into an engaged following ready to buy? Click here to learn how to work with me!