I’m Published in Skin Inc Magazine! ✌️

I have big news to share today! I've written not one, but two articles for Skin Inc. magazine that I think you’ll find incredibly insightful!

“Addressing Body/Skin Shame to Bust Booking Barriers”

This article dives deep into how you as an Esthetician can approach the topic of skin and body shame in your treatment room and on social media.

You can read the full article in their August print edition on pages 41-43!

Body and skin shame is a BIG topic we should be talking about, as it likely impacts a large percentage of your clients. By approaching this topic with empathy and empowerment, you can not only showcase the compassion you bring to the treatment room online—helping to ease pre-booking jitters for new clients—but also jumpstart your followers and clients' journey to ditch their skin and body shame.
 

"Top Marketing Mindshift Changes for Spa Pros"
Click here to read

Published online in May, this article covers the key mindset shifts you as a service provider need to be making to flourish in the current state of the industry. It’s a great read, and I really enjoyed writing it.

As many of you know, over a year ago, I created the Spa Owners' Sales Academy (SOSA) in partnership with Elizabeth Donat, an outstanding Esthetician and Spa Consultant with over 20 years in the industry. This program focuses on enhancing the client experience, seamlessly integrating the online and offline worlds.

The goal of SOSA is to help you increase sales and bookings, offering proven strategies that have helped so many of our students achieve remarkable success.

In the mood for some continued education? Check out my free masterclass for Estheticians and Spa Owners struggling with getting bookings through social media AND re-bookings from clients.
Click to watch!