Featured in Skin Inc. Magazine: Body Shame & Marketing Mindset for Estheticians(I’m Published in Skin Inc Magazine! ✌️)
If you're a regular reader of Skin Inc. Magazine—one of the beauty industry's most trusted publications, reaching thousands of estheticians and spa professionals worldwide—or just skincare-obsessed like me, I've got some exciting news.
I'm thrilled to share that two of my articles have been published in Skin Inc., and they're filled with actionable strategies and fresh perspectives for today's esthetician.
Article 1: Addressing Body/Skin Shame to Bust Booking Barriers
Published in the August print edition (pages 41-43), this article dives deep into how you as an esthetician can approach the topic of skin and body shame in your treatment room and on social media.
Body and skin shame is a significant topic we should be talking about, as it likely impacts a large percentage of your clients. By approaching this subject with empathy and empowerment, you can showcase the compassion you bring to the treatment room online—helping to ease pre-booking jitters for new clients—while also jumpstarting your followers' and clients' journey to ditch their skin and body shame.
Article 2: Top Marketing Mindshift Changes for Spa Pros
Published online in May, this article covers the key mindset shifts you as a service provider need to be making to flourish in the current state of the industry. These aren't quick fixes—they're foundational changes that support sustainable, long-term growth.
Why Skin Inc. Magazine Means So Much to Me
Getting published in Skin Inc. has been a true full-circle moment. I've spent years supporting estheticians and spa owners with their marketing and sales strategies, so contributing to a platform that reaches thousands of professionals globally is such an honor.
Ready to Build Your Marketing Foundation?
If you're an ambitious esthetician who understands that marketing is a long-term investment—not a quick fix—I invite you to join The Esti Content Club.
Inside, you'll join a community of growth-minded estheticians who are done guessing and ready to build sustainable businesses. You'll receive expert-led strategy guidance, group support calls three times a month, consumer trend education, and a curated library of over 800 polished, ready-to-share content templates.
Paired with weekly Reel examples, marketing training, and monthly content calendars, you'll always know what to post, why it matters, and how to stand out—without the overwhelm.
About Me
Hi, I'm Meghan, the go-to marketing expert for estheticians ready to grow and break free from marketing overwhelm. With 11+ years of marketing experience and a B.A. in Communications specializing in Images and Persuasion, I created The Esti Content Club in 2021 for estheticians who were posting with little strategy, feeling stuck, and seeing minimal return.
The membership has since grown into a go-to content and coaching resource for ambitious estheticians around the world who understand that consistent, strategic marketing is what builds lasting success.
Frequently Asked Questions
Where can I read the full Skin Inc. articles? Both articles are available through Skin Inc. Magazine, the body shame article appears in the August print edition, and the marketing mindset article is available online.
How can I improve my esthetician marketing strategy? Join a community of estheticians committed to long-term growth, access expert-led training, and implement consistent, strategic content. The Esti Content Club provides all of this plus over 800 content templates, weekly strategy calls, and ongoing support.
Is The Esti Content Club right for me? If you're an ambitious, licensed esthetician who understands that marketing takes consistent effort and you're ready to invest in long-term growth (not looking for overnight results), then yes—this community was created for you.
Ready to elevate your marketing with a community that gets it? Join Esti Content Club today!