Featured in Skin Inc. Magazine: 2 Must-Read Articles for Estheticians and Spa Owners (Ah I’m Published in Skin Inc Magazine! ✌️)
If you're a regular reader of Skin Inc. Magazine (or just skincare-obsessed like me), I’ve got some exciting news…
I’m thrilled to share that two of my articles have been published in Skin Inc., one of the leading publications for estheticians, spa owners, and beauty professionals!
Whether you're already subscribed to Skin Inc. or discovering it for the first time, these features are filled with actionable strategies and fresh perspectives for today’s esthetician. Let’s dive in:
“Addressing Body/Skin Shame to Bust Booking Barriers”
This article dives deep into how you as an Esthetician can approach the topic of skin and body shame in your treatment room and on social media.
You can read the full article in their August print edition on pages 41-43!
Body and skin shame is a BIG topic we should be talking about, as it likely impacts a large percentage of your clients. By approaching this topic with empathy and empowerment, you can not only showcase the compassion you bring to the treatment room online—helping to ease pre-booking jitters for new clients—but also jumpstart your followers and clients' journey to ditch their skin and body shame.
"Top Marketing Mindshift Changes for Spa Pros"
Click here to read
Published online in May, this article covers the key mindset shifts you as a service provider need to be making to flourish in the current state of the industry. It’s a great read, and I really enjoyed writing it.
💡 Why Skin Inc. Magazine Means So Much to Me
Skin Inc. is a trusted authority in our industry, so getting published here has been a true full-circle moment. I’ve spent years supporting estheticians and spa owners with their marketing and sales strategies, so to contribute to a platform that reaches thousands of pros globally is such an honor.
🎓 Want to Keep Learning?
If you loved these articles, you’ll also enjoy my free masterclass for estheticians and spa owners. It’s all about how to increase your facial bookings on social media and rebook more clients after their first visit.
➡️ Click here to watch the masterclass now
And if you're new here—hi! 👋 I’m Meg, co-creator of the Spa Owners’ Sales Academy (SOSA) with Elizabeth Donat, a world-class esthetician and spa consultant. We help service providers create client experiences that sell, without ever feeling pushy.
As many of you know, over a year ago, I created the Spa Owners' Sales Academy (SOSA) in partnership with Elizabeth Donat, an outstanding Esthetician and Spa Consultant with over 20 years in the industry. This program focuses on enhancing the client experience, seamlessly integrating the online and offline worlds.
The goal of SOSA is to help you increase sales and bookings, offering proven strategies that have helped so many of our students achieve remarkable success.
In the mood for some continued education? Check out my free masterclass for Estheticians and Spa Owners struggling with getting bookings through social media AND re-bookings from facial clients.
Click to watch!