Unveiling Spa & Skincare Trends: Navigating Esthetician Marketing in the Age of Papatui and Men's Self-Care

In the world of skincare, certain trends capture our attention, hinting at shifts in consumer preferences and interests. The recent spotlight falls on "Papatui skincare," with searches skyrocketing by an astonishing 4000%. Curious minds are drawn to this phenomenon, particularly as it emerges as Dwayne Johnson’s latest venture in the skincare industry. Additionally, "Men's self-care" emerges as a breakout search term, signaling a growing awareness and interest in holistic grooming practices.

Here are some video ideas:

• Give your take on celebrity skincare lines and mention the Papatui brand

• Men vs. women’s skincare lines - key differences to consider

Here are some cover image text ideas:

• Here’s what The Rock is cooking for men’s skincare.

• Papatui: New Men’s Personal Care Line by Dwayne Johnson

• What’s New In Men’s Self-Care This Week

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!