The Estheticians Guide to Batch Creating Content
I want to chat quickly about batching your content (creating all content in one or a few days).
One of the biggest parts of building a strong community online isn’t just posting, it’s actually engaging with your audience. That means replying to comments, responding to DMs, and staying active in stories with engagement stickers to keep the conversation going.
But many of us don't even get to that or we stress and try to balance it with posting consistently which can feel overwhelming when you’re also running a business. That’s why batching your content is a game-changer and something every single esthetician should be doing! If you sit down at the end of the month and schedule your content for the month ahead, you’ll take a massive weight off your shoulders.
Keep in mind you don't even have to pre-create all your content. You could even just batch your graphics. Then leave the video content to post throughout the month.
Personally I batch all my content so I can step into the new month without a single thought of posting.
HERE’S A SIMPLE 3-DAY BATCHING PLAN TO MAKE IT EASY:
📅 Day 1: Plan Your Content Review last month’s content, what performed well? What resonated with your audience? Assign content themes to each day in your calendar:
For example:
Monday & Friday → Graphics (educational, quotes, promo posts)
Tuesday & Sunday → Before & Afters - This includes Client story Reels where you upload a before and after as a greenscreen background for a Reel and then talk about how you took your client from point A to B.
Wednesday & Saturday → Treatment reels
Thursdays → Talking Reel
** Once you have these days assigned you can swap out as needed and then re-use the monthly plan every month.
🎨 Day 2: Create & Schedule Design and schedule graphics for the entire month. If you are using the calendar above you'd need 8 graphics for the entire month. Plan your video content. Decide which talking/treatment reels you’ll film. You will need 4 ideas total if you are only sharing one talking Reel a week.
📹 Day 3: Film & Finalize Batch record your video content Schedule everything so your content is ready to go, giving you more time to focus on engagement. ✨
Need help with this? My content subscriptions make content batching SO much easier. Every month, you get:
✔️ Pre-made content ideas & captions so you don’t have to overthink what to post
✔️ Graphics ready to go so you can schedule them in minutes
✔️ Reel & TikTok video ideas to simplify filming day
Here's the link to learn more about The Esti Content Club.
💡 P.S. I use Facebook Business Suite to schedule posts to both Instagram & Facebook at the same time. It even lets you tweak captions, so for Facebook, I add a clickable link, while for Instagram my CTA might say “Click the link in bio” or “DM me for more info.”