The Busy Season is Here! Tips To Save Time When Creating/Capturing Content

Oct 18

Skincare graphics and links to join The Esti Content Club and The Waxers Content Club

The busy season is here and I don't want you to feel any sense of overwhelm when it comes to crafting content. Today I'm going to share my key tips to save time when creating/capturing content.

1. When taking videos aim for 7-10 seconds of focus for each angle. For example, if taking a video of your client after their facial hold the camera at one angle for 7-10 seconds and film 1 clip, then move to another angle and hold the camera or pan slowly for a 7-10 second clip then move onto another angle and hold the camera still or pan for 7-10 seconds slowly.
7-10 seconds is the sweet spot as you can upload that entire video as one Reel OR edit it down if you want to include it in a video with other clips as well.

2. Join one of my content clubs (links below) and schedule your content ahead of time. Then you just have to worry about your treatment content! FYI I have always used FB Business Suite to schedule my content to go out to my FB and Instagram profiles, Business Suite is integrated with Meta and is free.

3. Create templates for your before and afters. You don't have to spin a new wheel for every post. Create 3-4 before and after layouts and stick to them. Then just swap out pictures as needed. Let your amazing work do the talking!

4. Don't just share one post and be done with it. For example one of my educational graphics with included caption from the Esti Content Club or Waxers Content Club can be refurbished into a blog post, included in your next emailer, shared as a TikTok photo post, or re-created by you in a quick educational Reel/ Tiktok. Make your content work for you.

5. Assign a type of content to each day. This is the easiest way to stay organized when your books start to fill up.

Here's an example:
Monday: Educational graphic (can be created and scheduled ahead of time)
Tuesday: Funny lip-sync Reel (can be created and scheduled ahead of time)
Wednesday: Before & after picture
Thursday: Educational graphic (can be created and scheduled ahead of time)
Friday: Treatment Reel
Saturday: Before & after picture
Sunday: Educational Reel (can be created and scheduled ahead of time)

6. Bonus Tip! Work engagement into your workouts. I have a stepper that I use when watching a movie (love a little cozy girl cardio!). While stepping, I'll pause my movie and for 20 minutes, I'll engage with TikTok and Instagram accounts of potential clients. Then back to my movie, and engagement is done!