Spa and Skincare Trend -Capitalizing on the Fall Self-Care Trend
A recent trending search is “Fall Self Care” +90%! So let’s explore strategies to help you maximize your marketing efforts and connect with clients looking for fall self-care experiences.
So how can an Esthetician work this topic into their Educational Reels? Here are 3 video ideas:
Make a video promoting your Fall-Themed Treatments
Align your esthetician services with the fall self-care trend, consider introducing seasonal treatments that evoke the essence of autumn. Think about incorporating ingredients like pumpkin, apple, cinnamon, and nutmeg into your facials, scrubs, and masks. These ingredients not only nourish the skin but also provide a sensory experience that resonates with the season. Promote these treatments as limited-time offers to generate excitement among your clients.
Educational Workshops and Classes
Consider educational Reels related to skincare and self-care during the fall season. This positions you as an expert in your field and allows clients to gain valuable knowledge. Are you offering fall promotions or packages? Add them into this Reel!
Create a video showing off your decorated Spa for Fall
Enhance the ambiance of your spa by decorating it with fall-themed decor. Create a cozy and inviting atmosphere with warm colors, scented candles, and seasonal flower arrangements. Visual cues that evoke the beauty of fall will not only attract clients but also enhance their overall experience.
++ Don’t forget effective spa marketing involves harnessing the power of social media. Create visually appealing posts that showcase your fall-themed treatments, spa ambiance, and satisfied clients. Use relevant hashtags such as #FallSelfCare, #SpaSeason, and #EstheticianMagic to increase your reach.
Are you an esthetician struggling with thinking up video post ideas?
Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!