Spa & Skincare Trend -Self Care -For Your Esthetician Marketing

“Self Care” and Self Care Tip” searches have increased by 90% this week.

The concept of "self-care" has not only become a cornerstone of wellness conversations but has also seen a remarkable surge in online searches. This growing interest reflects a collective recognition of the importance of taking time for oneself, amidst the chaos of daily life. Estheticians can tap into this movement to enhance their marketing strategies and client engagement.

Here are some video ideas:

• Create a fun self-care challenge for this month. Hop on a live weekly to check in.

• Share how you get yourself out of a self-care slump.

Here are some cover image text ideas:

• Self-care slump got you down? Let’s fix that!

• How to get out of a self-care slump.

• Self-care tips for those days when you feel bleh.

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!