Spa and Skincare Trend - Turmeric

 
A clay jar of powdered turmeric
 

One of the top trending searches under skincare this week was Turmeric, +300%. Turmeric has been used for centuries in traditional medicine and skincare practices, particularly in South Asia, due to its potential benefits for the skin. Some of the benefits of turmeric include anti inflammatory benefits, acne treatment, lightening of dark spots and hyperpigmentation. Turmeric's antioxidant properties may help reduce the appearance of fine lines and wrinkles, as well as improve the skin's elasticity.

So how can an Esthetician work this topic into their Educational Reels? Here are 3 video ideas:

    1. Turmeric Skincare Routine:

      Share a comprehensive turmeric-based skincare routine, including cleansing, exfoliating, and moisturizing with turmeric-infused products. Discuss the advantages of incorporating turmeric into daily skincare and demonstrate each step.

      Do you sell products containing Turmeric? Promote your own products here!

    2. Turmeric for Acne Treatment:

      Focus on how turmeric can help combat acne and blemishes. Discuss the science behind its anti-inflammatory and antibacterial properties and share a step-by-step guide on how to make and apply a turmeric spot treatment for acne-prone skin.

      Do you offer tailored treatments for acne? Then promote your treatment and services in this video!

    3. Turmeric Myths vs. Facts:

      Debunk common myths or misconceptions about turmeric in skincare. Provide evidence-based information to help your viewers make informed decisions about using turmeric in their skincare routines. Dedicate part of your video to addressing potential concerns and safety precautions when using turmeric on the skin. Discuss possible allergies, staining issues, and how to do a patch test.

Are you an esthetician struggling with thinking up video post ideas?

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!

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