Spa and Skincare Trend: Nighttime Skincare Routine Order for Esthetician Marketing Success

In the changing world of beauty and skincare, trends come and go like the seasons, but some topics stand out as perennial favorites. Lately, one search term has been shining brighter than the rest: "Nighttime Skincare Routine Order." With searches skyrocketing by over 50% in just a week, it's clear that people are eager to uncover the secrets behind an effective nighttime skincare regimen.

Here are some video ideas:

• Film yourself doing your own nighttime skincare routine. You can do voiceover if you don’t want to talk!

• Or go live while doing your night time skincare routine and then put on a face mask and chat with your followers.

Here are some cover image text ideas:

• A look into a Licensed Estheticians pm skincare routine.

• The products a Licensed Esthetician uses every night.

• How this Licensed Estheticians wakes up with glowy skin.

Do you want a set of 6 trends just like this every week? Complete with video ideas and text cover ideas just like this one! Then click here to join the Esti Video Club. I have specifically designed this program for estheticians and spa owners looking to tap into the power of Reels and TikTok to grow their authority online. More authority=more spa bookings! Your spa marketing doesn’t have to be stressful!