Skincare Trends for July 2023
Here are 3 big skincare trends that have been gaining a lot of traction over the last few weeks of July 2023. These ideas are perfect for creating quick educational Reels.
👉TikToks aging filter. Use it on yourself and screenshot the results. Upload that image as a greenscreen background on Reels and educate your community on the key areas where fat loss occurs due to aging.
👉Dela Cruz acne treatment. This popular treatment uses Sulphur and is truly having a moment. Educate your audience on this product and what type of acne responds best to sulfur. Then promote any sulfur products that you sell.
👉Girl Dinner on Tiktok. A trend showing what super low-effort meals women make for dinner when they don't feel like cooking. Put your spin on it and share some skin-friendly Girl dinner ideas.
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Why should you be creating Reels and TikToks about current skincare trends?
Staying Current: Skincare is an ever-evolving industry with constant innovations and new products. By covering the latest trends, you will showcase your knowledge and that you are up-to-date with the industry's best practices.
Meeting Client Expectations: Clients often follow the latest trends and are interested in trying new products and techniques. By demonstrating an understanding of what's current, you can meet client demands and offer services that align with the latest trends. AKA you'll keep them coming back through your front door!
Attracting a Wider Audience: Videos that cover trendy topics are likely to attract more viewers. People searching for information on the latest skincare trends may come across these videos, expanding your reach and potentially increasing your client base.
Educational Value: By covering trends, you can educate both clients and the general public about what's new in skincare, how to use various products, and what might be suitable for different skin types. This educational component can build up your reputation as an expert in the field.
Potential for Collaboration and Endorsements: If you cover popular products or techniques, they might attract attention from brands or other professionals for collaboration or endorsements. This can provide additional revenue streams and promotional opportunities.🤑🤑
Personal Development: Researching and covering trends requires continuous learning and adaptation. This commitment to professional growth can help to improve your skills, techniques, and knowledge base, contributing to your overall development in the field.
Encouraging Safe Practices: Not all trends are created equal, as I'm sure you know. Some may be harmful or unsuitable for certain skin types. By covering these trends, you have the opportunity to provide professional insights and advice, guiding viewers in making informed and safe skincare choices.