Post-Pandemic Instagram Checklist for Estheticians
As various communities are gradually reopening, while others remain closed, maintaining clear and continuous communication with your social community is crucial, especially in the context of spa and esthetician marketing. Here's a quick checklist highlighting areas that require a bit more focus during this transitional period.
Declare Your Availability: Clearly state if you're open for appointments. Consider adding "Accepting appointments" or "Book now" above your booking link in your Instagram bio. It's important to explicitly communicate your availability for bookings to enhance your esthetician social media post ideas.
Highlight Safety Protocols: Safety is currently everyone's primary concern. Therefore, incorporate posts detailing your safety protocols into your regular social media content. You should keep this information visible on your feed - perhaps by posting to your feed or Instagram story at least once a week about your current safety protocols. Better yet, create an Instagram highlight on your profile dedicated to demonstrating how you are ensuring the safety of your clients and yourself during treatments.
Convey Pricing Changes: If there have been any changes to your pricing structure during this time, it's crucial to clearly communicate this to your followers and clients. Whether you are lowering or increasing prices, explain the reasons behind these changes.
Showcase Your Personality: In these socially distant times, people are craving human connections. It's important to display your personality as part of your esthetician marketing strategy. With the feeling of connection being so significant, and client trust being fragile, your followers need to trust you more than ever before they'll book an appointment. Foster this trust by consistently educating and revealing your personality to your followers. Consistency is key!
Engage with Current Clients via Direct Messages: To further foster connections, reach out to your current clients via direct messages and check in on them. Take the extra step to ensure not just the well-being of their skin, but also their overall well-being. This extra effort can enhance your esthetician social media post ideas and overall marketing strategies.