What are your clients’ current pain points?

Hey estheticians! A lot has happened over the past year or even the past 6 months. 

When you are marketing to your ideal client you always want to make sure you are marketing your product or service as the ultimate solution to their current needs.

When was the last time you took note of their current needs? Of their current stresses? Of their current pain points?

📕 Today I want you to sit down and list out your client's current pain points.

For example: If your ideal client is a woman in her 20-30's who struggles with hormonal acne.

Some of their current pain points may be:

- They may be stressing more over the holidays and thus their skin may be breaking out more.

- They may be wondering how they will get their skin-looking camera ready for holiday get-togethers.

- They may be stressing over which foods will break out their skin this holiday season.

- They may be wondering how they can hydrate their skin and protect it from the cooler weather without causing a breakout.

- Inflation is high they may be looking to cut back on products they don't see results from and have a minimal approach to skincare. They may be wondering, is this even possible if you have acne?

- With the rise of "the moisture barrier" on social media many are looking for products to protect and strengthen their moisture barrier. They may be wondering if they can use any of those "balms" without breaking out their skin.

- January is around the corner and with it comes to a "new year new me" mentality. They may be wondering how they can actually see results and what in-office treatments they could try in 2023.

Amazing! Now, look at all those pain points. Now all you have to do is create content that provides them with an answer if choosing to promote in this post how can you position your product or service as the solution to that pain point?

Every esthetician's ideal client will be different so sit down and really dig deep into your own personal ideal client and their current pain points.

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