How To Get Facial Clients Using Facebook Groups
Are you looking for effective spa marketing and esthetician marketing ideas to boost your presence? Facebook groups offer a fantastic avenue to not only get your name out there but also solidify your position as the top skincare professional in your local community. Having personally witnessed the remarkable results, I've assisted numerous clients in leveraging Facebook Groups to foster growth. Additionally, I've harnessed the power of Facebook Groups to successfully acquire clients for my own business. If you're eager to explore innovative strategies for spa and esthetician marketing, keep reading to discover how Facebook Groups can be your secret weapon.
Here are my go-to tips for using Facebook Groups the RIGHT way.
- Find a few Facebook Groups that are full of your ideal client avatar(s). Find max 5 groups, any more and you will get overwhelmed.
- Save these Facebook groups to your Facebook shortcuts tab on the left hand of your desktop Facebook home screen. Click here to learn how to customize your shortcut bar (this needs to be done on your computer, not your phone).
- Some groups you can only join as your profile, not your Facebook page so make sure your Facebook profile is optimized with your title in your bio ie. "esthetician helping women in Houston Texas learn to love their skin" and have your work set to your Facebook page. This is important because as you answer questions in these Facebook Groups other group members will click on your name which will open your Facebook profile. You want these individuals to see your title and a link to your business profile right away so they then click through to your business page.
** This is an important step - Once you are accepted into the 5 Facebook Groups go to the search section in each group. Search some keywords that your ideal client would look up such as "acne", "acne scarring", "facial", "waxing", "Brazilian" etc. and comment on the past questions asked. Why are you doing this? Many group members are silent lurkers that use the search bar to look up past questions about their current problem. By answering past questions (not pitching yourself). You are setting yourself up to be seen by these silent lurkers.
- Devote a few minutes every week to checking in with these Facebook groups and answering questions that you truly can provide value to. You don't have to stick to just skincare-related questions. You'll build trust throughout the group if you become an active community member.
- Always stick to the posting guidelines. When you get accepted to each group check out the group guidelines. They may have certain days a week that they allow advertising or business promotion.
Social media is so much more than just posting content. This is why I created The Esti Content Club which provides you with done for you content that is ready to schedule right away. This will free up your time for authentic engagement whether that is in FB Groups or through Instagram. :)
Struggling with your Social Content?
I invite you to click the link below to join the membership helping over 100 estheticians to grow their social community and get more sales!
Every month on the first of the month you'll receive:
- 20+ brand new and editable skincare templates with a plug and play caption templates for each template post.
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- Esti-focused Reels video examples made by me that you can copy along with plug and play caption templates!
- A content calendar with trending post ideas and upcoming hashtag days for the entire month.
- Trending topic report with trending topics on both social media and google search. Ideal for blog articles, social media posts, and Pinterest pins.
** You do not have to sign up on the first of the month, feel free to join whenever you would like. :) When you sign up you'll receive the current content pack for that month. Moving forward your future content packs will be emailed to you on the first of the month! **