Boost Holiday Sales, Selling To Your Hottest Leads—Your Current Clients

Selling to your hottest leads—your current clients—is a smart and strategic move in the world of spa and esthetician marketing. To keep the holiday season spirits high and your appointment books fully booked, consider implementing some creative esthetician marketing ideas.

Exclusive Offers for Loyal Clients: Allow your current clients and email/SMS subscribers the first access to deals. Provide them with the first opportunity to book during the most popular booking times, or special upgrades to their future services to show appreciation and encourage additional bookings during and after the holiday season.

Personalized Treatment Suggestions: Use your knowledge of each client's skin needs to recommend tailored treatments or products, making them feel valued and increasing the likelihood of purchase. Use email or SMS marketing to reach your clients directly.

Holiday-Themed Packages: Create special holiday packages that combine popular services, exclusively for the holiday season, to entice current clients to indulge in additional treatments. Remember to hone in on their emotions and feelings! For example, it's not a 3-service peel/facial package it's the 'Get Your Best Glow for NYE' package.

Gift Guides for All: Consider not just your current clients but also their whole families. Gift Guides for All extend your esthetician marketing ideas beyond just your current clients. Consider creating holiday gift guides, similar to the ones you see in beauty and lifestyle magazines. These guides can be a collage-style compilation of products, complete with enticing descriptions. These guides can solve your clients' holiday shopping dilemmas while helping them take care of their skin. Place these guides in your after-care bags and keep them on your desk for easy access.Your clients love you and if they can solve their holiday shopping while also taking care of their skin it's a win-win! 

Harness the Power of Social Media: As we continue to strengthen our connections within our current community and welcome new followers, the power of Reels and TikTok cannot be ignored! They are amazing tools for creating deeper connections. However, I understand that brainstorming fresh and engaging content ideas can be a challenge.

With 2024 just on the horizon, I've noticed a growing desire among many of you to embrace more video content. I want to remind you about the Esti Video Club! Let's dive into the world of video together and make 2024 a year of memorable connections and creative growth! Click here to learn how to work with me!