30 Esthetician Content Ideas: Questions an Esthetician Can Ask their Community (November 2023 edition)
When marketing your esthetician services it is SO important that your content speaks to your online community's current and upcoming needs, concerns, and aspirations! With the cold weather season and holiday festivities on the horizon here are a few questions you can use to engage your community.
What's your biggest skin frustration when the temp starts to drop?
Do you struggle with dry and irritated skin when it gets colder?
Are you looking for tips to keep your skin hydrated this winter?
Which is more concerning to you: acne or wrinkles?
Do you experience more breakouts in winter?
Have you ever tried a professional facial as an addition to your winter skincare?
What's your go-to moisturizer during colder months?
Do you really change your skincare routine as seasons change?
Have you ever experienced increased skin sensitivity in winter?
Would you be interested in learning about cooler weather skin protection?
Are you curious about anti-aging treatments for winter?
Do you use SPF even in the winter months? (I won't judge!)
Have you ever tried a chemical peel in winter?
What's your biggest challenge with skincare in colder weather?
What's your biggest challenge with skincare in colder weather?
What's the one thing bugging you about your skin right now?
How often do you exfoliate during winter?
Have you ever considered a hydrating serum for your winter routine?
Do you stress over your skin more during the winter than Spring/ Summer?
If you could "fix" one thing with your skin right now what would it be?
Do you feel more stressed during the winter months?
Would you like tips on maintaining a glowing complexion in winter?
Are you interested in learning about nutrition for better skin?
Looking for skincare tips for better holiday selfies?
Do the holidays stress you out because you are unhappy with your skin and everyone wants to take pics?
Would you try a new skincare product based on a friend's recommendation?
Do you prioritize skincare or makeup during winter? Are you aware of how indoor heating affects your skin?
Do you drink more or less water in the colder months?
Would you be interested in a winter skincare workshop or webinar?
What's one skincare habit you’re trying to improve this winter?
How important is your skincare routine to you during the busy holiday season?
Try these common themes you can tap into during your November content:
Busier schedules
Increased need for self-care changing temps and impact on skin.
Product recs...big buying time!
These are the types of questions I consider when I create each set of content in the Waxers Content Club and Esti Content Club! Want to work together to grow your community into an engaged following ready to buy? Click here to learn how to work with me!