10 Free & Fun Esthetician Marketing Ideas
Now some of these ideas may be outside of your comfort zone, but remember we are not growing unless we are outside of our comfort zones! And I am always here for your questions, concerns, or just an ear to vent to because I know stepping outside of your comfort zone can be scary. 😊
10 FREE Esthetician Marketing ideas you can take today that will help you get in front of your ideal client
👉 Research a local publication/newsletter/magazine that your ideal audience reads and pitch yourself writing a fun piece for them.
👉 Start a youtube channel. Want to boost retail? I 100% think every esthetician should be on youtube because it opens the door for wayyy more sales. Youtube is evergreen content so while you are sleeping you could be making sales.
👉 Find another beauty boss in your area who offers complementary services ie. not the same services you offer and reach out for a shout-out for shout-out type post!
👉 Start a meme account! Yup, I said it. If you didn't know I run @estheticianmemes on Instagram. Memes are an amazing way to reach out to your audience. Create an account that serves memes around your ideal client's issues. If you specialize in acne treatments create a meme account highlighting funny acne memes. If your key demographic is women who work a 9-5, create a meme account that shares funny 9-5 office-type humor memes. Or you could create a location-based meme account for your town where you share funny memes that locals would enjoy.
It takes me 3 hours a month to sit down and batch-create (create in bulk) all the memes for the next month.
👉 Reach out to a podcast that your ideal client listens to and ask to be a guest host. Podcasts are always looking for guests. Before pitching yourself ask yourself, what could we talk about that would be in line with the podcast and would bring value to their audience (which is also your ideal client!)
👉 Jump into some local Facebook groups and introduce yourself. Take it a step further and search for "acne" or "facial" in the group and reply to some questions that have already been asked in the group. A lot of people are silent in groups and instead of posting a question, they will simply search the group for a past question that is similar to theirs. If they need a facial and search facial then see you replying to a past post about facials in which you give value and share that you are an esthetician that is 1 very easy way to pick up a new client.
👉 Research a local women's shelter and see if they are in need of toiletries and beauty products. Many are. Then host a beauty product drop-off drive in which your followers can drop off their gently used or new beauty product to you and you will deliver to the specific shelter at the end of the month.
👉 Review your content for the posts that got the most shares and saves. Remake that content in a different format. Double down on what works.
👉 You're going to hate me for this because I've been preaching this for months BUT make some Reels videos! Instagram is still pushing Reels to more people! This is such an easy way to create viral content. Here's a Reels video series idea -> {insert ideal client} skincare mistakes. Cover one skincare mistake per Reel. Could be "Acne Skincare Mistake #1" "Acne Skincare mistake #2" and so on.
👉 Sign up for Pinterest! Use the free Pinterest pins on Canva and create some pins around your online products, store, and blogs. Over the past year, I started taking Pinterest seriously and I now get 1.1 million monthly views to my Pinterest profile! Let me know if you have any questions about Pinterest.
👉 BONUS Watch my free masterclass The Sales Secrets Every Esthetician & Spa Owner needs to know! Discover how to get more sales through social media and in the treatment room!💸💸 Click here to watch.
Struggling with your Social Content?
I invite you to click the link below to join the membership helping over 100 estheticians to grow their social community and get more sales!
Every month on the first of the month you'll receive:
- 20+ brand new and editable skincare templates with a plug and play caption templates for each template post.
- Custom skincare illustrations every month that are not found on Canva! Created to help elevate your social media graphics. I really want your content to stand out from your competitors.
- Esti-focused Reels video examples made by me that you can copy along with plug and play caption templates!
- A content calendar with trending post ideas and upcoming hashtag days for the entire month.
- Trending topic report with trending topics on both social media and google search. Ideal for blog articles, social media posts, and Pinterest pins.
** You do not have to sign up on the first of the month, feel free to join whenever you would like. :) When you sign up you'll receive the current content pack for that month. Moving forward your future content packs will be emailed to you on the first of the month! **