Effective Esthetician Marketing Ideas: Riding the Spa Marketing Wave in 2023
As an esthetician, staying on top of skincare trends and marketing strategies is crucial for connecting with your audience and growing your clientele. Let’s explore some skincare trends for early May and suggest innovative esthetician marketing ideas to captivate your audience and promote your spa services.
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Series Idea - Let’s talk dissect past cult product favs such as Mario Badescu spot treatment, Glamglow mudmasks, Proactiv, Clean and Clear Morning Cleanser. People really like Nostalgia. This series isn’t meant to pick apart the product but educate your audience on what might have been the powerhouse ingredients in each product. You could pitch more relevant products that would do the same thing as product X at the end of your video.
TikTok trend - Argireline solution. Don’t rip apart a product instead you want to talk about why it might be called “botox in a bottle”. Educate your community on the science behind it. Remember you want to meet your community wherever they may be. They might not have the funds to book with you yet. But if you provide content that makes them feel seen they will 100% remember you when they do have the funds to book!
With these esthetician marketing ideas and skincare trends, you can enhance your online presence, build your reputation as a skincare expert, and attract more clients to your spa. Remember, consistency and authenticity are key in creating a lasting impact on your audience and growing your esthetician business in 2023.
Do you struggle with putting these trends into a video format as well as what to even say during your Reel? Click here to join the Esti Video Club.
My program is designed to help you show up consistently using Reels and Tiktok. Each month you'll get 48 new video ideas using trending audio as well as trending topics just like those above!
You'll become a key educator within your community and majorly grow trust with your audience! More trust = more sales!