Esthetician Marketing Green Flags

As an esthetician, there are several key approaches that can help you stand out and build a thriving client base. Let's delve into some esthetician marketing ideas that are surefire green flags for success.

Some esthetician green flags I LOVE to see!

👀 Showing up even when you want to give up. Awhile back I talked about my time working at various marketing agencies. Agencies with massive teams and BIG budgets and you know what we did if something failed? Made a change and tried again. Marketing is all about testing. It's ok for things to not work out the first time. It's ok to make a change whether it's the format of your post or the topic altogether. And YES it's ok for things to grow slowly (this is better than fast growth IMO).

👀 Sharing your face on your feed. Your followers want to see who will be touching their face! Or waxing their ladybits!

👀 Sharing educational content to boost authority. How lucky we are that consistently posting 30-60 second clips of us simply educating can open the door to more product sales, more bookings, and more opportunities for you!

👀 Talking about your offers often. We aren't skincare blogs we are businesses! Your followers know that. They are ready to hear the offers you have. You just have to communicate it in a way that connects with them!

👀 Sharing before and afters using the same angles. Your before and afters need the same angle, lighting, and no filters!

👀 Focusing on the experience with your treatment content. What do people want to feel when they step into your treatment room? Dim lighting? Relaxing atmosphere? Soothing tunes? Slow movements when giving a facial massage? No blaring ring light? Be mindful of what your client is looking for from your treatment content, not what you want to show. I almost feel that your treatment Reels should be curated where they focus more on the experience so less of a harsh white ring light. Those can be used for the before and after videos. Thoughts?

Incorporating these esthetician marketing strategies into your spa endeavors can foster not only growth but also a loyal clientele that values your expertise and the unique experience you offer. Remember, success in the world of esthetics goes beyond skin deep—it's about the connections you make and the transformative journeys you embark on together.

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