Increase Your Instagram Story Shares

Hey there, estheticians and spa owners! In the realm of spa marketing and esthetician marketing ideas, there's one platform you can't afford to overlook in 2023 – Instagram. It's a powerful tool for showcasing your spa services and attracting potential clients. But what if I told you there's a clever way to turn your followers into unwitting promoters of your business? No, it's not some shady trick; it's all about strategic content sharing.

Here's how it works:

Step 1: Identify a Post Worth Sharing

Start by browsing through your followers' stories and look for posts that are frequently shared. These posts tend to resonate with a broader audience, making them valuable for your spa's exposure. It could be a meme, a motivational quote, a trending topic, a product guide, or useful tips – the kind of content you'd personally consider sharing.

Step 2: Pin the Post to Your Feed

Once you've found the ideal post, pin it to the top of your Instagram feed. This simple action ensures that the chosen post remains prominently displayed on your profile. Anyone who visits your profile will see this post first.

Step 3: Leverage Your Ideal Client Avatar

Remember, in spa marketing, you're crafting content to attract your ideal client. So, when someone lands on your profile, there's a good chance they fit that avatar. Your pinned post should be both engaging and aligned with your brand's message. Ideally, it should be funny or high-value content that resonates with your target audience.

Step 4: Encourage Sharing

Now, as viewers come across your pinned post, they're more likely to find it amusing or valuable. This encourages them to share it to their own Instagram stories. When they do, it's a win-win situation. Their friends and followers, who may share similar interests, will also see the post.

Step 5: Attract New Visitors

As the shared post circulates on stories, it draws attention back to your profile. Curious viewers who find it interesting will click on the post, leading them to your Instagram profile. Voila! You've just converted passive followers into potential clients.

This tactic serves as a fantastic way to keep your posts alive in your followers' stories. By strategically selecting content that aligns with what people like to share, you increase the likelihood of your spa's exposure.

So, as you delve into esthetician marketing and spa marketing on Instagram, remember to focus on content that resonates with your ideal clients. With a little creativity and strategic pinning, you can turn your followers into a potent marketing force for your spa business.

I hope this helps! Grab 15 free skincare graphics to spruce up your feed today! Click here to download.