5 Esthetician Marketing Tips To Increase Bookings Using Client Content

As an esthetician, leveraging client content can significantly enhance your spa marketing efforts and increase your bookings. Here are five effective ways to use that cool kid factor and boost your business:

Share Client-Generated Content

When your clients tag you in their content, don't let it go to waste. Share it on your story and save it to a highlight. This not only showcases real client experiences but also builds trust with potential clients. A common concern I hear from estheticians is how hard it can be to get this client-generated content. So when you see it, keep it alive by sharing it to a story highlight.

Use Client Feedback in Product Graphics

If your client shares any feedback about a product, include that screenshot in your product graphics. This adds authenticity and credibility to your recommendations, making your spa marketing more effective.

Personalize Your Product Graphics

Spice up your current product graphics by editing the titles to be more client-focused. For example, instead of the generic "3 products you need to be using during the summer months," try "These are the 3 products my clients are LOVING this summer." This approach makes your content more relatable and engaging.

Share Text Message Feedback

If your clients share any feedback via text, screenshot it and share it on your story. Text messages have a personal touch that makes others wonder, "What else do their messages say?" This creates curiosity and adds a personal connection to your spa marketing. However, if you prefer email-only communication, this step is optional.

Capture Emotion in Your Videos

When filming content with your clients, try to capture clips that show you and your client talking and smiling. If you offer waxing services and client content can be trickier, place the camera to show more of you. This way, you can still convey the emotion without sharing too much of your client's experience.

Here's a hard truth: you know how to market. What you might struggle with is making sales. By incorporating these tips into your esthetician marketing strategy, you can create more engaging content that resonates with your audience and ultimately increases your bookings. Remember, effective spa marketing is all about showcasing genuine client experiences and building trust with your potential clients. Want to work together to grow your community into an engaged following ready to buy? Click here to learn how to work with me!